Pepsi: Wear-a-Ball - The worlds first

Pepsi partnered with leader in streetwear Clint419 to create the ‘Wear-A-Ball’, a jacket that transforms into a ball in minutes. Not just tech-wear but a ticket to play, the innovative design uses proprietary construction technique and lightweight, 100% recycled polyester that can be turned from a football to a jacket and back again in a matter of minutes.

Design support to create the visual identity for the Pepsi ‘Wear-A-Ball’. Deliverables included product design, concertina manuals, stickers and brand toolkit.