Adidas Fútbol Society : NYC tournement
The adidas Fútbol Society held a major tournament and activation in New York City in July 2025 at Brooklyn Bridge Park (Pier 2). This event was part of a broader, high-profile series celebrating football culture in North America ahead of the 2026 World Cup. Design and art-work lead creating print ready assets for the NYC tournament. These included stickers, flags, posters and a collage style carousel going out on socials promoting the event.