Jordan Brand: Brazil away kit launch Joga Sinistro

To celebrate the launch of the new collection COPA90 threw a night rooted in Brazilian heritage and culture. Barbers cutting. Ballers stepping up. Barbecue in the air.

Design and art work lead creating supporting print assets for the live event alongside space design. Using Jordans Joga Sinistro brand tools I created over 20 printed assets for the kit launch. These includes Menu boards, embroidered patches for scarfs, rules posters and scoreboards. Finishing with social roll out assets.